The Startup Atlas · Latin America · Mexico
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Primero
Builds an AI layer, Primia, that connects big Latin American companies' internal systems and runs supervised agents to automate their processes.
Rising · 2026
- Founded
- — · Mexico
- Founders
- José Murillo (Co-CEO) · Andrés Rosales (Co-founder) · Santiago Buenahora (Co-founder)
- Backers
- Kaszek · General Catalyst · Conviction · 8VC
- Website
- primero.ai
In their words
“The world's most competitive companies can be built right here in Latin America.”As published in English by Contxto; the original may have been in Spanish.
On the record
- 2026-08-25Raised a $12M seed round co-led by Kaszek and General Catalyst, described by Reuters as one of the region's largest recent seed rounds. Contxto
- 2026-08-25Reuters reported the round, noting angel investors linked to FEMSA, Bimbo, Aeroméxico and Kimberly-Clark de México. Reuters (via GBM)
Verified by IRIS on 2026-11-13. Something changed? Write to hello@iris-media.xyz.
